Privacy & Cookie Policy

Rebel Tech has moved to 6 Burke Street, Kensington B, Randburg, Johannesburg, 2194. Please contact us for more information.

Website Cookie and POPI Policy for

Last Updated on 24 June 2021.

Introduction and Our Commitment

This Cookie and POPI (Protection of Personal Information Act 4 of 2013) Policy together with the Consent to Use of Personal Information (collectively "Privacy Policy") is an Addendum and forms part of the Agreement between you, the website visitor and user, and Bifrost Distribution (PTY) Ltd T/A Rebel Tech ("Rebel Tech", "we", "us", or "our"), concerning how our website as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”) uses and protects any information that you give us while using the Site. This Privacy Policy forms part of our Agreement and such shall be governed by and construed in accordance with the laws of South Africa.

We recommend that you read this Privacy Policy so that you understand our approach towards the use of your Personal Information.

By using the Site and by submitting your Personal Information, you acknowledge that you have reviewed the terms of the Privacy Policy and agree and consent that we may collect, use, transfer and process your Personal Information in accordance therewith.

In terms of the POPI Act, “process” and “processing” of personal information is defined as any operation or activity or any set of operations, whether or not by automatic means, concerning personal information, including:

  1. The collection, receipt, recording, organisation, collation, storage, updating or modification, retrieval, alteration, consultation or use;
  2. Dissemination by means of transmission, distribution or making available in any other form; or
  3. Merging, linking, as well as restriction, degradation, erasure or destruction of information.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified by when using the Site, then you can be assured that it will only be used in accordance with this Privacy Policy.

We reserve the right, in our sole discretion, to make changes or modifications (“amendments”) to this Privacy Policy at any time and for any reason. Such amendments shall supersede and replace any previous version(s) of the Privacy Policy. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy, and you waive any right to receive specific notice of each such change.

It is your responsibility to periodically review this Privacy Policy to stay informed of updates and/or amendments. You will be subject to, and will be deemed to have been made aware of and to have accepted, the changes and/or amendments in and to this Privacy Policy by your continued use of the Site after the date such revised and/or updated Privacy Policy is posted.

If you do not agree with the terms of our Privacy Policy and/or any amendments thereto, you may choose not to use our Site, and we request that you do not provide any Personal Information through the Site.

This Privacy Policy explains how we obtain, use and disclose your personal information, as is required by the POPI Act. At Rebel Tech we are committed to protecting your privacy and to ensure that your Personal Information is collected and used properly, and lawfully.

Definition of Personal Information

According to the POPI Act ‘‘Personal Information’’ means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person. The POPI Act, which has more specific examples if you need them, can be found at the following link

Why We Need Web Cookies

We use the term “cookies” to refer to cookies and other similar technologies covered by the POPI Act on privacy in electronic communications.

A web cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies help your browser navigate a website and the cookies themselves cannot collect any information stored on your computer or your files. When a server uses a web browser to read cookies they can help a website deliver a more user-friendly service.

Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used and we use cookies to learn more about the way you interact with our content and help us to improve your experience when visiting our website. This helps us analyse data about web page traffic and to improve our Site in order to tailor it to your needs. We only use this information for statistical analysis purposes and then the data is removed from the system (our web server).

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Site.

What We Collect

Collection of Personal Information:

We collect and process your Personal Information mainly to provide you with access to our services and products, to help us improve our offerings to you and for certain other purposes explained below. The type of information we collect will depend on the purpose for which it is collected and used. We will only collect information that we need for that purpose.

We collect information directly from you where you provide us with your personal details and when you create a profile with us, complete an order, subscribe to our newsletter, participate in a survey or competition, or are just visiting the Site, we may collect the following information:

  • Your first name and surname;
  • your gender (optional);
  • your email address;
  • your mobile number;
  • your date of birth;
  • your physical address;
  • your company details (if applicable); and
  • your IP address.
  • your user-generated content, posts and other content that you may submit to our Site

For the exhaustive list of cookies we collect please click here.

You have our guarantee that no banking information (such as credit card details, debit card details or Internet Banking login details) are stored on our servers.

Collection of Non-Personal Information:

We may automatically collect non-Personal Information about you such as the type of internet browsers you use or the website from which you linked to our website. We may also aggregate details which you have submitted to the Site (for example, the products or services you are interested in). You cannot be identified from this information and it is only used to assist us in providing an effective service on the Site. We may from time to time supply third parties with this non-personal or aggregated data for uses in connection with the Site.

What We Do With the Information We Collect

We will use your Personal and Non-Personal Information collected from cookies and/or provided by you only for the purposes for which it was collected or agreed with you

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • For internal record-keeping such as business strategic planning, budget planning and customer satisfaction planning;
  • to improve our products and service offerings and to assist with business development
  • to personalise our marketing campaigns by sending promotional emails about new products, special offers or other information which we think you may find interesting;
  • to contact you for market research purposes;
  • to send you promotional information about third parties which we think you may find interesting and/or to suggest products or services (including those of relevant third parties) which we think may be of interest to you;
  • to monitor Site usage metrics;
  • to improve Site performance; and
  • to handle claims and to comply with government laws and regulations.
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to confirm and verify your identity or to verify that you are an authorised customer for security purposes;
  • to notify you about changes to our service;
  • to respond to your queries or comments;
  • to contact you regarding products and services which may be of interest to you, provided you have given us consent to do so or you have previously requested a product or service from us and the communication is relevant or related to that prior request;
  • to make the site easier to use and to better tailor the site and our products to your interests and needs;
  • to help speed up your future activities and experience on the site, such as when the Site recognises that you have provided your Personal Information and will not request the same information a second time; 
  • to collect information about the device you are using to view the site, such as your IP address or the type of Internet browser or operating system you are using, and link this to your Personal Information so as to ensure that the site presents the best web experience for you;
  • to evaluate the use of the Site, products and services;
  • We will also use your Personal Information in connection with legal proceedings and to comply with legal and regulatory requirements or industry codes to which we subscribe, or which apply to us, or when it is otherwise allowed by law.

Where we collect Personal Information for a specific purpose, we will not keep it for longer than is necessary to fulfil that purpose, unless we have to keep it for legitimate business or legal reasons.

You can opt-out of receiving communications from us at any time. Any direct marketing communications that we send to you will provide you with the information and means necessary to opt-out.


We are committed to ensuring that your information is secure, and we are legally obliged to provide adequate protection for the Personal Information we hold and to stop unauthorised access and use of personal information.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We cannot be responsible or liable for any third party's actions or their security controls on the information that they may collect or process. However, to ensure the security of your Personal Information when we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that the Personal Information that we remain responsible for, is kept secure.

We will ensure that anyone to whom we pass your Personal Information agrees to treat your information with the same level of protection as we are obliged to.

Unfortunately, no data transmission or storage system can be 100% secure. We regularly run security checks and test for weak-links in our systems and on our Site. We will, on an on-going basis, continue to review our security controls and related processes to ensure that your Personal Information is secure. Should you have reason to believe your information has been compromised please contact us as soon as possible.

Our security policies and procedures cover:

  • Acceptable usage of personal information;
  • Access to personal information;
  • Computer and network security;
  • Governance and regulatory issues;
  • Investigating and reacting to security incidents;
  • Monitoring access and usage of personal information;
  • Physical security;
  • Retention and disposal of information; and
  • Secure communications.

Third-Party Websites

Our Site may contain links to other websites of interest. However, once you have used these links to leave our Site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Our website uses widgets and analytical tools which make use of web cookies. We have no access or control over these web cookies and they are not governed by this Privacy Policy. Therefore, we cannot be responsible for the protection and privacy of any information that is transmitted or received through those widgets and analytical tools.

Access to Your Personal Information

You have the right to request a copy of the Personal Information we hold about you. To do this, simply contact us at the numbers/addresses listed on our home page and specify what information you would like.

We will take all reasonable steps to confirm your identity before providing details of your personal information.

Correction of and Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • You can delete/disable/block cookies through your web browser - this may limit certain features on our Site,
  • You can unsubscribe from our newsletters - this will remove you from receiving promotional materials,
  • You can request us to delete your account - this will remove all personal information from our Site,
  • You can delete your account - this will remove all personal information from our Site.

You have the right to ask us to update, correct or delete your personal information. We will take all reasonable steps to confirm your identity before making changes to Personal Information we may hold about you. We would appreciate it if you would take the necessary steps to keep your Personal Information accurate and up-to-date by notifying us of any changes we need to be aware of.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by any applicable law, subpoena, order of court or legal process served on us or to protect and defend our rights or property.

Your user account will be removed from the Site after one (1) year from your last login date. We will notify you two (2) calendar days before the date of deletion, of which you can act on should you wish to keep your user account. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by your failure to act on this notification.

If you believe that any personal information, we are holding or have collected, relating to you is incorrect or incomplete, please inform us as soon as possible so that we can promptly correct any information found to be incorrect.


We may share your personal information with:

  • our employees, directors and/or business partners that require the information to fulfil their work duties;
  • our suppliers and/or vendors that require the information to assist with your order fulfilment and/or warranty claims;
  • our courier partners in order to perform their courier tasks;
  • our financial service providers and/or banking partners as required by banking and credit card association rules; and
  • to law enforcement (if required to do so).

We have agreements in place to ensure that employees, directors, business partners, suppliers, vendors, couriers and other third-parties comply with these privacy terms.

You agree and consent that we may share your Personal Information with, and obtain information about you from:

  • Third parties for the purposes and reasons listed above under “What We Do With the Information We Collect”;
  • Other companies in our industry when we believe it will enhance the services and products we can offer to you, but only where you have not objected to such sharing;
  • Other third parties from whom you have chosen to receive marketing information.

We may also disclose your information:

  • Where we have a duty or a right to disclose in terms of law or industry codes; and/or
  • Where we believe it is necessary to protect our rights.

Personal Information Received from Third-Parties

Should Rebel Tech receive personal information from a third party on behalf of a data subject (you, the user), we will require confirmation that you have consented to the third party sharing your personal information.

In Compliance with the POPI Act

Please take note of the following:

  1. For obtaining consent from customer:
      • Rebel Tech collects your personal information when you create a profile with us, complete an order, subscribe to our newsletter, participate in a survey or competition, or visit the Site; 
      • We will protect your personal information in accordance with our Privacy Policy and the provisions of the POPI Act (South Africa); and
      • Personal information will be protected in accordance with the conditions contained in the POPI Act.

  2. For condition for a specific purpose:
      • Rebel Tech will only collect personal information from you when the purpose for collection been explicitly defined and agreed. We undertake to ensure that as the data subject, you are aware of the purpose for collecting your personal information; and
      • Where reasons for processing for further purposes arise, these will be explicitly defined and agreed.

  3. For condition for ensuring information quality:
      • Rebel Tech will take reasonable steps to ensure that information is complete, accurate, not misleading and, where necessary, updated; and
      • We will ensure that appropriate information security measures are established to ensure that personal information is protected in line with industry practices and standards and as prescribed in the POPI Act.

  4. For notification to the data subject:
      • Rebel Tech will ensure that you, as the data subject, are made aware of the information being collected; and
      • If the data has not been collected directly from the data subject, the source of collection will be provided together with the name and address of the party. The purpose of collection will be provided;
      • Information relating to the following will also be provided where relevant:
        • Whether the supply of information by the data subject is voluntary or mandatory;
        • The consequences of failing to provide information
        • The legislation requiring the collection of information
        • If information is to be transferred to another country, information relating to the laws that will protect the information.

List of Web Cookies We Collect

The table below lists the cookies we collect and what information they store.

Cookie Name

Cookie Description


Stores randomly generated key used to prevent forged requests.


Allows guests to view and edit their orders.


Local storage of visitor-specific content that enables eCommerce functions.


Forces local storage of specific content sections that should be invalidated.


Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the user.


A link to information about your cart and viewing history, if you have asked for this.


Your session ID on the server.


Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.


Stores configuration for product data related to Recently Viewed / Compared Products.


Facilitates caching of content on the browser to make pages load faster.


Information on products you have emailed to friends.


The store view or language you have selected.


Indicates whether a customer allowed to use cookies.


Facilitates caching of content on the server to make pages load faster.

Contact Us

If you have any queries about this Privacy Policy or believe we have not adhered to it, or need further information about our privacy practices or wish to give or withdraw consent, exercise preferences or access or correct your personal information, please contact us at the numbers/addresses listed on our website

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